Your LinkedIn profile should be like a resume on steroids. Here, you must go way beyond your one- or two-page traditional resume… and everything must be perfect.
Your career just might depend on it.
But just how good is your LinkedIn profile? Specifically, how good are the most important sections of your profile?
If you can answer “yes” to these 15 questions, you just may have a really good LinkedIn profile:
LinkedIn’s research says your profile will be viewed 14 times more frequently if you have a photo. Some people will not even connect with a person who doesn’t have a photo.
1. Do you currently look like the person in your photo (not the old you, or the skinny you… the today you)?
2. Is your photo a professional-style head shot?
3. Are you smiling and in professional attire?
For a more detailed look at the best practices for LinkedIn photos, read “A Professional Photographer’s Guide to Getting the Right LinkedIn Profile Photo.”
These are the most important 120 characters in your career.
If you don’t edit this yourself, LinkedIn will grab your current job title and company until you take the time to write a dynamic 120-character explanation of who you are and where you’re trying to go.
4. Does your headline clearly state your current business or explain why you’re actually on LinkedIn?
5. Does your headline include a few of your most important keywords?
6. Does your headline encourage people in your target market to want to read more about you?
For additional help with your headline, download my free worksheet “The Definitive Worksheet to Optimize Your LinkedIn Profile Headline.”
This section is your virtual cup of coffee with your readers, or perhaps the cover letter for your job application. And in this space, you have 2,000 characters to summarize the best stuff on your profile and clearly tell readers where you’re trying to go and how they might be able to be part of your journey.
7. Is your Summary written in the first person and clearly tell me why you’re on LinkedIn?
8. Does your Summary include several of your most important keywords?
9. Does your Summary include at least one call to action for the reader?
For more guidance on improving your Summary, be sure to read Chapter 7 of my book, “The Power Formula for LinkedIn Success.”
Current Experience (Job Title)
You’re missing a big opportunity if you simply put your official title here.
Maximize the 100 characters LinkedIn allows in this section. LinkedIn’s search ranking algorithm gives extra weight to the words in your job titles, and the extra words will increase clarity as well.
10. Are your most important keywords in your current job title?
11. Did you include a few of your products and services?
12. Did you include an action verb that demonstrates your level of performance?
For additional examples of good job titles, check out my LinkedIn profile.
Current Experience (Job Description)
With a 2,000-character limit, this section should include specifics about your individual position (use keywords!) and additional information about the company you work. Your goal: ensure the reader clearly understands both these important points.
13. Have you included a detailed listing or discussion of your specific job duties and responsibilities and used your most important keywords?
14. Have you included promotions, specific awards, honors or recognition you have received?
15. Do you have at least two recommendations for this job?
For more helpful tips, check out “Does the Experience Section of Your LinkedIn Profile Impress Anyone?”
How did you do? Do you have a great LinkedIn profile? Did you answer yest to all 15 questions?
Or do you have more work to do?
For this post, YouTern thanks our friends at Power Formula!
About the Author: Wayne Breitbarth is the CEO of Power Formula LLC. He is an experienced businessman, speaker and author who has shared his passion for social media with 40,000+ business professionals through private business consulting and dynamic presentations to audiences including Inc. Magazine, the American Marketing Association, and the National Multiple Sclerosis Society. Wayne is the author of the best-selling book The Power Formula for LinkedIn Success. Connect with Wayne on Twitter.