On LinkedIn, we can choose a custom approach rather than “the way it’s always been done.” That idea is at the center of “Exceptionalize It!“, a new book from business expert Lior Arussy.
In an interview, Arussy told me, “We live in a noisy world, and it’s more difficult than ever before to stand out.” That’s why, at every turn, Arussy says we should ask ourselves:
“How can I create a memory for the other person?”
On LinkedIn, it only takes a few seconds to “create a memory.” Here’s what I mean.
A Smarter Way to Connect with People on LinkedIn
Each time we “connect” on LinkedIn, we’re given the standard template:
I’d like to add you to my professional network on LinkedIn.
– Your first and last name
Booooriiiiing! Instead, click to connect through the person’s profile page and delete the bland note… and make the message something more personal!
So if you met the person somewhere and want to connect on LinkedIn, go with:
“Great to meet you at [place where you met]. Let’s stay in touch!”
If you saw/read/heard the person and liked what he/she is all about, go with:
“I enjoyed [how you came across the person; for instance “hearing your interview about children and nutrition on NPR”]. Let’s stay in touch!”
If you find the person’s LinkedIn profile interesting, go with:
“I enjoyed reading about your [what you find notable on the person’s profile, “experience with 3D printing here in Milwaukee.”]. Let’s stay in touch!”
Take Your Connect Request to the Next Level
Finally, take this contact request to the next level: invite the person to set up a conversation!
Remove “Let’s stay in touch!” and (after judging the scenario and asking yourself if it’s appropriate to ask for the person’s time, of course) and add:
“Let’s set up a time to talk over the next couple of weeks. Please let me know if you’re free?
I look forward to our conversation!”
Here’s what happens when you turn the LinkedIn invite into a special note:
The person respond with a special note, too! And you are well on your way to establishing an important relationship.
To be exceptional, we need to create a memory for the other person. And a custom LinkedIn invite is a quick way to leave a lasting impression!
What’s your LinkedIn “connection” strategy? Share below!
For this post, YouTern thanks our friends at News to Live By!
About the Author: Danny Rubin is a communications expert for the millennial generation. He also writes the blog News To Live By, which highlights the career advice “hidden” in the headlines. His work has appeared on Huffington Post, Business Insider and the New York Times. Follow him @DannyHRubin