Whether you’re just graduating from college and looking for your first great job or a 30-year workforce veteran looking for your next job, your Linked profile – and specifically the ‘Experience’ sections – will make you… or break you.
Here are 10 ways to fire up those sections in your LinkedIn profile, and use this prime real estate to tell your unique “Hire Me!” story!
1. Don’t Settle for Text
On LinkedIn, you’re being compared to others who do the same work you do; so the goal here is to impress the reader and stand out from the crowd. So don’t settle for just text!
Use the LinkedIn Professional Portfolio capabilities to upload media and point to websites that include:
- Examples of your work
- Written or video testimonials
- Presentations you have made
2. Focus on Strengths and Accomplishments
Be sure to include accomplishments that show your diverse experience and your ability to get important stuff done. If you can be specific with quantified results, all the better.
When it comes to positioning your strengths, there’s nothing more impressive than LinkedIn recommendation. Work hard at getting at least two recommendations for your current work (very important to recruiters) and past job entries.
3. Did You Get Promoted?
Because you want to show a successful progression, even while at the same company, be sure to include any promotions you received at each job. Even if the promotion was minor, it shows a recruiter you weren’t just standing still.
4. Tie the Past to the Present
Help the reader understand how your past experience makes you a better fit today. Specifically, highlight the traits, characteristics, responsibilities, and results from your past jobs that most closely align with your current situation – and the job you want next.
5. Describe the Type of Customers Served
When a company understands the level of support you provided both internal and external customers, they can better see you in the role they have open. Bonus: include a killer quote from one of your clients extracted from a letter of recommendation or even your LinkedIn profile.
6. Include Descriptive Titles
Take full advantage of all the characters available (100 max) in what we know is fertile keyword soil: your Experience title!
For example, one of my job titles, CEO | Social Media Trainer and Strategy Consultant (specializing in LinkedIn), I could have simply said CEO, but this is a much better description of what I do, plus the extra keywords (social media, strategy, consultant, LinkedIn) help people find me.
7. Keywords Are Key
Keywords, keywords, and more keywords. Oh, yeah–did I mention keywords? If you need help identifying your keywords and understanding where to put them, download my free LinkedIn Keyword Worksheet
8. Order is Important
If you want the recruiter to immediately notice your contributions past just your current full-time gig, like the work you are doing with your favorite nonprofit or industry association (highly recommended!), then simply reorder the entries in the Experience section (by holding down the gray line on the left of the experience entry, you can move it up or down).
9. Writing Quality Matters
Write this section in Word, check out the character count, run spelling and grammar checks, and then have someone you trust proof, make edit suggestions and ask the “So What?” question.
Only then should you cut and paste the text into your profile.
10. Ask Yourself: Would I Hire Me?
Let some time pass; then review your entries and ask yourself: Will reading this inspire someone to want to hire me as an employee? A freelancer? If not, go back to work! This is your one chance to shine… and your profile must scream “Hire me!”
For this post, YouTern thanks our friends at Power Formula!
About the Author: Wayne Breitbarth is the CEO of Power Formula LLC. He is an experienced businessman, speaker and author who has shared his passion for social media with 40,000+ business professionals through private business consulting and dynamic presentations to audiences including Inc. Magazine, the American Marketing Association, and the National Multiple Sclerosis Society. Wayne is the author of the best-selling book The Power Formula for LinkedIn Success. Connect with Wayne on Twitter.