Today, every job seeker is expected to learn as much as they can about the company… and it simply must be more than what can be gleaned from scanning the company’s “About Us” page.
To learn more about the company’s history, culture and values – and thoroughly impress the interviewer – here are five clever ways to research the employer before your next job interview:
1. Read the Company’s Blog
The first place you should start your research is by reading the company’s blog. Company blogs are a great way to learn about an organization’s culture, the type of work they do, and learn more about their employees.
Before your job interview, read through a couple blog posts and take notes on what the company is currently working on and some of their achievements. It might also be a good idea to subscribe to the company’s blog to keep you updated until your interview.
2. Skim Through Press Releases and Recent Company News
Search for company news or press releases that will help you understand the company’s projects, clients, announcements, community involvement, or recognition. You can typically find this information on the employer’s “about” page.
By reading company news, you’ll learn more about the company’s history and the progress it made during recent years. It’s likely the hiring manager could bring up questions relating to the company’s current projects, so learning this information can be helpful.
3. Search Quora
Many people use Quora to find an answer to practically any question. In fact, people have used Quora to ask questions about what it’s like to work at companies like Apple and Google, and have received responses from real employees.
Use Quora to ask questions such as “What is it like to work at ABC Company?” or “What does ABC Company do?” Depending on the size of the company, you might be surprised at the amount of information you find. Quora can provide you with answers that will help you better understand the company’s culture.
4. Check Out Company Social Media Accounts
Social media is a great way to learn more about employers because you can gain a better understanding of what their culture is like through what they say and share online. Research the company’s Twitter, Facebook, and LinkedIn accounts to learn more about its recent announcements and what’s going on in the company.
5. Interview a Previous or Current Employee
The best way to research a company is to talk to someone who has gained experience working for the employer. While this is a very helpful research tactic, it can be one of the most challenging steps of researching an employer.
First, try reaching out to a colleague, alum, friend, or family member who might have an inside connection with the company. If that doesn’t work, search LinkedIn for people who have a connection with the company. Once you find a connection, send a friendly email introducing yourself and find out if it would be alright if you asked him or her questions about their experience with the company.
Researching an employer is the single best way to prepare for any job interview. Be thorough. Be clever. And impress your future employer!
For this post, YouTern thanks our friends at Come Recommended!
About the Author: Olivia Adams is the Brand Manager at Come Recommended. She is a graduate of Ferris State University with a B.S. in public relations. Olivia has experience in content marketing, writing, social media, branding, and public relations.