But regardless of what side of the fence you are on one thing remains certain: Twitter is a powerful tool that can help you build your own personal brand and establish expertise. Just as important: it’s a gold mine of job opportunities!
Using Twitter effectively involves a lot more than just sharing random status updates, however. Use these tips on how savvy job seekers use Twitter to land jobs faster:
Use Twitter to Share Instead of Sell
If there is a number one rule Twitter it should be this: share instead of sell.
More than ever before customers (in your case, the employers buying you) want to be engaged, not pitched to. You can share things about your niche, values and passions. You can also use Twitter to share industry news which will show recruiters that you are on top of what’s going on in your field.
When prospective employers see how you use Twitter to promote you, they can assume it is how you would conduct yourself if you were working for their company. Their interest will be peaked; they will gravitate to what you are doing — greatly increasing the chances of the recruiter or hiring manager reaching out!
Use Twitter as a Service Hub
You can (and should) position yourself as a problem solver via Twitter. After all, this is a direct connection between you and the employer who has a problem to solve with their next hire.
Go out of your way to help others. Focus on positive, creative solutions. Employers will notice.
Make a Commitment
The best Twitter accounts are those that have made the commitment to stay active and interact with their followers. They post something at least a few times and try their best to respond to individual tweets being sent to them. They also create a system to help them stay organized while they tweet.
Keep consistent… by making a commitment.
Be a Human Being
In a world of constant connection it’s okay to show a little personality online! After all, it goes with Twitter’s main purpose: to be a conversation among individuals.
Some of the best tweets are those that mention every day – human – stuff and funny mishaps. They’re great simply because it helps people realize that you are human, too… and just may be a great fit for their organization. (Of course, this should be done in moderation and should always remain appropriate.)
Use Proper Grammar
Peter Shankman, the Public Relations Expert and founder of HARO (Help a Reporter Out) says, “Bad grammar is killing America.”
Although you want to be human and in touch with your audience on Twitter, this doesn’t mean you should throw out proper grammar for abbreviations and misspellings. Especially not for the purpose of getting something down to 140 characters. Good writing means brevity—and keeping it to 140 characters is not an exception!
At the end of the day you are still representing you – and your brand. a company. Don’t do it with poor grammar.
Create and Manage Target Lists
Use Twitter to create target lists of people at companies that you want to follow, influencers you want to connect with, whose products/services you love… for just about anything!
In fact, if I cannot reach someone via email or LinkedIn, I often find that the person is constantly on Twitter and easy to approach. Once you find them, add them to a list Twitter list (“Recruiters in My Industry” for example) and then reach out.
Twitter doesn’t have to be a “love it” or “hate it” proposition. And even if you do find yourself closer to the “hate” side, the platform can still help you – the savvy job seeker — find work much faster!
For this post, YouTern thanks our friends at Chameleon Resumes.
About the Author: Lisa Rangel is founder and managing director of Chameleon Resumes, a Forbes Top 100 Career Website, has helped hundreds of people land the exact job they wanted – even when they weren’t sure they would get an interview. Lisa is a 7-time certified resume writer and job search consultant, a former recruiter and one of the few executive resume writers performing resume and job search-related contract work for LinkedIn. She has been featured on Forbes.com, LinkedIn, Investors Business Daily, and so many more publications. Follow Lisa on Twitter!