Despite all the “find a job on social media” hype, networking isn’t a one-and-done task.
Those who are serious about managing their careers understand how crucial it is to have a pool of people to interact and share ideas with. Meanwhile, smart job seekers focus on the needs, wants and desires of others and obsess less over their need to find a job.
And, successful careerists and job seekers know how to best leverage each network in the best possible way. Let’s take a look at each major social platform, and how they may help your career:
LinkedIn Connections Can Power Your Success
Use LinkedIn to stay connected with people you’ve worked with, met in-person, met online. Or stay connected with someone you have something in common with. Savvy networkers realize you can’t just meet someone one time and expect results. The relationship needs to be nurtured. This can be done by monitoring LinkedIn in several ways:
- Congratulate a connection on a new job
- Share a connection’s status update, always giving him or her attribution
- Compliment or give a shout-out to a connection by mentioning his or her name in your status update
- Monitor a group’s discussion feed and look for opportunities to add to the conversation; you may have a different view point, a success story to share or be able to offer help.
Facebook Friends Can Help
According to the Jobvite Job Seeker Nation Study, 76 percent of social job seekers found their current position through Facebook. These social job seekers are mostly ages 30 to 39, college educated, with annual incomes greater than $100,000. They are using Facebook relationships to get referred and gather inside information. These users also realize networking only works if you continue to pay it forward by sharing leads. Social job seekers report using Facebook to:
- Find contacts sharing job opportunities
- Follow and interact with your target companies
- Tap contacts who could provide an first-hand perspective on a company
- Share a job opportunity with a contact
Engage on Twitter
When you use an open network like Twitter, the sky is the limit. You can follow anyone you wish. And you can even send them a public message. Purposefully follow people who work in companies you would like to work for. (You can use WeFollow.com or Twitter’s Advanced Search function to find people using the company name.) Once you start following these company insiders, you should:
- Retweet the posts of your contacts, mentors and influencers
- Add your two-cents to the tweet or a topic
- Reply to the person who shared a helpful tweet and explain why you liked it
- Join Twitter chats to network and add to focused conversations
If you do this consistently, your network will respond.
Need more help using Twitter?
Google+ Brings Like-Minded People Together
One complaint many job seekers have is they don’t know enough people. Google+ can fix this.
This platform combines the open networking of Twitter with the discussions feed of Facebook to create an unlimited opportunity to meet and communicate with people outside your immediate network. Create circles and add people in target companies, people who are movers and shakers in your industry or occupation. Join communities of like-minded careerists. The same rules apply here as they do on LinkedIn, Twitter and Facebook. As a reminder, here’s what to do:
- Look for people you know or would like to know
- Share, comment or like their status update
- Mention their names in your status update
- Actively participate in Communities by offering advice, help or sharing information
- Give as much, if not more, than you get
Read more about how to use Google+ for your job search:
Each social network has it’s benefits to careerists and job seekers. Learn how to take the advantage of each, and move your career quickly forward!
For this post, YouTern thanks our friends at Career Sherpa!
About the Author: Hannah Morgan is a career sherpa, guiding new job seekers through the treacherous terrain of job search. If you are looking for no-nonsense advice, check out her site Career Sherpa, and follow Hannah on Twitter for the latest job search news and trends!