For quite some time, social media has been a major force in the daily life of the 21st Century job seeker. But which networks are the most productive? What should a job seeker do on each to get the biggest bang for their digital buck?
Here are specific tips to help you harness the power of each of the 4 major social media platforms… and get your dream job:
Its no surprise that one of the most important things you can do on LinkedIn is to make connections. What you may not know is that after you’ve made the magic number of 50 connections, you are moved up in the rankings and exposed to more like-minded people and companies, which brings more job leads.
As you develop one-on-one relationships, make sure you ask your recommendations from your links, especially those you have work for and worked with; the more you have, the stronger your appeal to potential employers. Make sure you return the favor: be active in recommending and endorsing those you connect with, even without being asked. More often then not, they will return the favor.
Finally, join and contribute to LinkedIn Groups, which are a flurry of networking activity and a great place to share and discuss content relevant to your career choice.
There are many aspects of Facebook that help job seekers tremendously. For instance, you can use Facebook’s Graph Search to find people that share your interests or perhaps already work in your chosen industry and network (think of it as using Facebook like you would LinkedIn).
Be bold, yet professional and polite, about your ambitions. And be sure not to try and ‘friend’ people in your industry you don’t know. Instead, subscribe to their feeds to keep ahead in what’s happening with them and look for pointers on what you need to be doing. Comment occasionally to get known. Contribute to discussions. Then send the friend request.
On Twitter, follow companies you are targeting for jobs… many of them will post their openings on Twitter first. Also follow recruiters and influencers from those companies, and their competitors, because you never know which relationship might lead to a job offer.
Use hashtags to follow trends and topics that will keep you at the front of your industry. To make sure you are a name an influencer in your career field will recognize, be involved in professional conversations and chats. Finally, don’t be afraid to network and show your expertise and passion. And when the time is right, ask for introductions to key contacts. After all, most people on Twitter are there to learn, network and help.
On Google+, it is important to make sure your ‘work history’ profile is not just up-to-date, but descriptive of your marketable skills and professional achievements. So recruiters can find you, use keywords commonly associated with your industry and job title.
Search out circles and communities that serve your industry and interests. Join and see what is going on, then see how you can best contribute. Even more important, share content and be active, which pushes you up in the Google+ rankings, where you can be seen the managers and decision makers.
Take a good look at the benefits of each of the four major platforms, and then how you’re using them now. Are you leveraging the power of each? Have you groomed them to be the lean, mean job generating machine they can be?
For this post, YouTern thanks our friends at Guukle.com!
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