Everyone hands out business cards, then hopes those rectangular forms of communication leave a strong enough impression that the recipient will reach out after the meeting is over.
Some of those cards are incredibly creative and look like modern art. If you’re short on time or don’t have a big budget, however, there’s a much cheaper way to ensure your info stays in a person’s pocket — and out of the trash…
Write a Custom Note on Your Business Card
Yep. It’s that simple.
Why scribble a quick note? Because writing on a business card breathes life into your contact information. At a networking event, conference or convention, you end the day with a fat stack of business cards. Which ones stick around?
The one with a special, and personal, note.
The recipient feels like your card is different since it features actual hand-writing. With a personal touch, it’s tough to toss out right away. Think of the strategy as a ‘stationary guilt trip.’
What Do You Write on the Business Card?
You have several options, each of which takes just a few seconds to execute:
- An additional phone number or email address
- An extra little nugget based on your conversation
- A Twitter handle not already listed
- A Web site URL separate from the one already on the card
If you add a URL, the person will hopefully think: ‘When I get back to my computer, I am going to check out this site.’ At the very least, the site (and you) will be on the mind of the recipient as they shuffle through the business cards collected throughout the day.
So much power from such a little note.
One More Thing…
Be sure to add your short message in front of the person. Then, he or she will see you physically put pen to paper and remember your note each time he looks at your card.
Do you have any tops that will help make business cards memorable? Tell us in the comment section below!
For this post, YouTern thanks our friends at News to Live By!
About the Author: Danny Rubin is the creator and writer of News To Live By, a blog for Millennials that highlights the career advice and leadership lessons “hidden” in the day’s top stories. In one short-and-sweet column, Danny recaps a top news story and explains how it can make us better at our jobs. He’s a regular contributor to The Huffington Post and Business Insider, and his work has also been featured in The New York Times. Follow News To Live By on Twitter.