Social media used to be described as a medium for “one-to-one engagement” and “relationship building” between people, or between people and brands. Somehow, however, building a relationship via social media has morphed into blasting messages at as many people as possible and hoping someone is attracted.
Doesn’t that sound like traditional outbound marketing?
With the right strategy and tools, businesses can use social media to form real relationships with leads and customers. You can use social media to work with prospects, leads and customers throughout the entire marketing funnel. Check out this interesting infographic from Hubspot that creatively describes social media as a love story.
Social media goes beyond the conversations. It’s about building and nurturing relationships. Find unique ways to surprise and delight your customers and, in turn, you will be surprised by the results. While free, social media takes an extensive time and tool investment to be done right.
How do you build relationships with people on social media channels?
For this post, YouTern thanks our friend, Ben Heyman!
About the Author: Ben is a graduate of Boston University and Social Media Marketing Coordinator at LogMeIn. His passions are tech, social, new media and PR. Ben is fascinated by the idea of using technology and social media to enhance our lives, rather than detract from it. Check out Ben’s website or connect with him on Twitter! Ben is also on LinkedIn.