By this point, we all know that social networking should be involved in our job search. In fact, 42 percent of recruiters use Twitter to find job seekers, while 98 percent now use LinkedIn and 33 percent use Facebook.
Your presence online is being noticed and the tools and techniques available to focus your job search using tools like Twitter are becoming increasingly important.
If you’re not really sure how to use Twitter specifically in your job search, here’s how to get started:
1. Optimize Your Profile
The first step in using Twitter in your job search is to optimize your Twitter profile. Some things to consider when doing this include:
- Optimize your bio to include your job search interests or specializations
- Consider linking to your personal website, portfolio, or a link to your resume
- Use a professional and appropriate user photo
- Think about your “personal brand” when creating these
- Tweet about your job search, your industry, or your goals
Doing all of these things will make you seem like a thoughtful and prepared professional in your field, make it easier for employers to find your resume, and make your Twitter profile and blog rank higher in a Google search.
2. Focus Your Following
Now that your profile is optimized for your job search, it’s time to follow the right Twitter accounts. But how do you figure out who to follow? Start with the following groups or individuals:
- All professional or industry-specific organizations
- Local, state, or nation-wide governmental entities that impact your industry or job search
- Past colleagues, employers, and any other professional profiles
- Your school’s past alumni or former professors
- Key companies in your industry
- Companies you’re interested in applying to
Take a look at what these accounts are discussing. Very often companies actually tweet job openings as they arise, so this is a great way to start following potential job applications. But what’s even better is you can begin to join the conversation and grow your professional network. Try sharing interesting industry research or columns with your contacts directly and see how they respond. Participate in Twitter chats or live tweeting events to gain a following and establish yourself in your field.
3. Utilize Free Job Search Tools for Twitter
There are plenty of free tools online to help you optimize your job search. Here are a few resources your should know about when job searching via Twitter:
- @Microjobs – A job feed specifically for job seekers. Find more specific job openings using hashtags (#).
- TweetMyJobs – A job aggregator similar to @Microjobs, where you can enter your job industry and location and receive a personalized Twitter feed to follow.
- Twellow – If you’re looking for a specific account, Twellow serves as your own yellow book for Twitter.
- TwitJobSearch – Search for job openings via Twitter using keywords.
These three tips will get you well on your way to adding Twitter to your job search tool box. Get started today… and get noticed!
How do you use Twitter during your job search? Share your best tips in the comments section!
For this post, YouTern thanks our friends at ComeRecommended.com!
About the Author: Kristen Wishon holds an M.S. and B.S. in journalism with a concentration in public relations and a minor in art history from West Virginia University (WVU). Prior to joining Come Recommended, Kristen gained public relations, editorial and promotional writing, and social media experience through several health & pharmacy-focused internships in West Virginia. Follow Kristen on Twitter!
Image courtesy of TheUndercoverRecruiter.com. Thank you!