If you are one of the many people who lost your job during the recent depression, you should be working on starting your own business, in parallel with looking for that ideal replacement job. Let me explain why this is a win-win deal, no matter what the outcome.
You have probably secretly always wanted to run your own show, but with a full-time job, never had the time to consider a startup. Then there was always the risk of failure, which of course doesn’t apply now since your real job is gone. Also, for most of us, not having done it before, we have no idea where or how to start.
Here are my recommendations on how and why initiating a startup while looking for a job is the right thing to do:
1. No gap in Your Resume
Instead of an embarrassing gap in your resume for your period out of work, you have an entry for your startup business, showing initiative, leadership, and breadth of experience.
2. Fun learning Experience
It’s more fun tackling the challenges of a startup in between job search activities, than sitting around feeling sorry for yourself and waiting for status callbacks on interviews (which seem to have gone out of style).
3. Find a Partner
Unless you are a true loner, you need someone like-minded but complementary in skills to help you with the startup plans. It’s always good to have someone to test your ideas, keep your spirits up, and hone your business skills. Now you have a reason for talking to people who may become lifelong friends.
4. Incorporate an LLC.
First, pick a name for your company and do the paperwork on starting a Limited Liability Corporation (LLC). Almost anyone can handle this without professional help, and the cost is less than $100 in many states. It shows everyone you are serious, and limits your liability on any mistakes.
5. Develop a Low-cost Plan
Pick a startup business that you can do for minimal cost, like a services business with the skills you have. With simple software available today, pick a domain name and implement your own website. Use social networking and blogging to get your message out. You don’t need an investor for this approach.
6. Get Business Cards Made
Nothing says you are serious about a business like handing out professional business cards at local events and Chamber of Commerce meetings. Do them on your home computer for a few dollars. Offer to help a couple of customers free, just to get your act together and your presence known.
7. Highlight Your Startup Efforts in Job Interviews
Work your startup efforts into every job interview and application. It will definitely show off your energy and vision, and will make you a more competitive candidate for any role.
8. Make the Decision – Job or Business
Obviously, at some point you will need to decide whether your startup business is better than the job opportunities. That’s good because it’s always nice to have an alternative, rather than feeling that you just have to take the first dead-end job offered.
There are other startup related points I could make here, like joining an existing startup as a “volunteer” for a time, just to learn more about what is required. Also, in most geographies, there are organizations springing up, and university workshops, to mentor people out of work and contemplating a startup. Get some help from them if you need it.
Just remember that problems are really just opportunities in disguise. Don’t miss out on what may be the best opportunity you will have in your lifetime for a new career. Start up now.
About the Author: Martin Zwilling is CEO & Founder of Startup Professionals, Inc. He is also a Callaman Ventures Board Member and Executive in Residence, an Advisory Board Member for multiple startups, on the Arizona Angels Selection Committee, and is an Entrepreneur in Residence at ASU and Thunderbird School of Global Management. See Marty on Twitter, by name on LinkedIn and Facebook – and through his articles published in Forbes, Harvard Business Review, and Business Insider.