Despite interactive mediums, it’s still a very crucial marketing tool and essential in launching your digital marketing campaign. What has occurred? Greatly due to the explosion of social media, job sourcing and job seeker marketing has exponentially evolved. Consequently, the way in which you write and promote your self-marketing message must be hoisted to meet market demands.
You now must be the ‘maestro’ of a digital symphony, which will compose your web persona and it begins with a resume sheet!
Whether you plan to print your resume or publish its content online diminishes NOT the resume’s importance. It is now even more imperative you orchestrate content to deliver a unified message. What’s advertised on your resume must be reinforced, complemented, and augmented by what you self-publish across various social networking sites. Substantiate the claims you have made on resume and further position yourself as an expert.
Creative writing and content management!
So, I implore you, begin with a resume that promises results; use the resume as a springboard for online content development. Then, define what social media tools will best serve to promote your brand and employability. LinkedIn? Twitter? Facebook? Do you need an online portfolio to showcase images of your work? Will an interview podcast be advantageous in your target field? Would you benefit from a video interview?
Once you have developed your resume and identified which social media tools will be part of your job search campaign, you can strategize, publish, and manage online content.
Do Not Repeat Resume Verbatim Online
If you are developing a LinkedIn profile, decipher what you will promote on LinkedIn you have not already communicated on a resume. Really, what’s the point in rehashing the resume again? Ignite a desire for others to learn more about your qualifications so they request your resume. Vice versa, create a need for the employer to visit your LinkedIn profile. Yes, you can include your LinkedIn URL on resume; therefore, create a short and professional URL when you set up your account.
If you blog, do not set up blog and post your resume on the main page, and that’s that! Your blog’s content should not mimic your resume but it should ignite a two-way conversation during which you display your expertise and add a dimension of persuasiveness to your resume. And, remember to stay on topic. Say you promote that you blog regarding latest trends in your industry, when the employer visits your blog that is exactly what they should discover and not rants about your personal life. (That’s for another blog.)
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Your tweets should be industry-targeted. And if you list on your resume your tweets are so industry targeted you have gained more than, say, three thousand followers, then that is exactly what they should learn—not tweets about your everyday life activities. Additionally, your Twitter bio should reinforce your resume’s message.
If you have developed a professional site, yes, provide a copy of your resume for easier download. But, again, offer the employer new content/information that they have not yet learned about you via your resume, Twitter or LinkedIn.
The resume is still alive, and it is a valuable tool that should be incorporated into your online job search. When a resume is written correctly it is NOT a rehash of your past; it is written with the future in mind, offering your new employer value and promising results. Your work history and achievements is leveraged to earn credibility and convince your prospective employer that if you have outperformed in the past, you will do it again!
Strategize content and unravel surprises as you project a consistent brand, which leaps off your resume onto the web. With the resume as a starting point for your online marketing campaign, your message will come across clearly and position you as the perfect candidate.
About the Author: Rosa Elizabeth Vargas has been helping job hunters for over seven years as owner of Creating Prints Resume Service. She leverages an accomplished 10-year career as a Leader/Senior Manager, and is highly experienced in interviewing, hiring, training, and building strong and competent teams. Rosa is a job search strategist, triple-certified as an (MRW) Master Resume Writer, (NCRW) Nationally Certified, and (ACRW) Academy Certified Resume Writer. Find out more about Rosa at her website, via Twitter.