
“I have a first degree, an MBA and work experience; why are employers not responding to my applications? My qualifications speak for themselves.”
These are the words of a 20-something graduate I spoke with recently.
The missing link between this young man’s desire for a job and his lack of success so far can be put down to both a lack of understanding of ‘what’ will make him more employable and ‘how’ to put this across. 

















